19:02 minutes (4.36 MB)
2 Corinthians 3:12-4:2This morning we conclude our worship series on top ranked values among Americans. The international marketing firm GfK Custom Research has been doing this survey of values annually since 1997 and for the first time, honesty was ranked #1 with the long standing top value of family dropping to the #2 spot. 79% of Americans now say honesty is an extremely/very important value to them, a 10% increase since the inception of this study. Interestingly, Brazil is the only other country of the 30 surveyed that also ranked honesty as their top value.
